Media and advertising
Producers and content owners
Production companies need to analyze the performance of their shows, the impact of different actors and roles, or even different storylines. The analytical instruments of LiveTVdata allow them to perform complex analysis on all episodes of their shows in a way that was impossible before. The insights provided by the service can improve the creative and decision-making process.
The data-driven ad-tech industry is hungry for meaningful data. This data has to be rich, accurate and real-time. We are suppliers of ad monitoring data to a number of companies who then process it, combine it with data from other sources and produce meaningful insights to their clients.
Ad monitoring is a critical part of audience measurement. Combining monitoring data (which answers to the question “What’s been on-air”) with audience data (which answers to the question ”Who watched?”) into an analytical instrument like LiveTVdata provides instantaneous insights to all agency employees. It is used for pitch preparation, post-campaign evaluation, client reporting, competition tracking, ad market analysis, medial planning, etc.
TV advertising and digital advertising can no longer be separated. Campaign effectiveness requires that these two worlds are merged together. Digital agencies can benefit from the synchronization of digital communication with TV activation. The interest created by TV campaigns creates prospects that can be re-targeted digitally.
Advertisers must control the effectiveness of their agencies. They want to be aware of the performance of their campaigns on a global scale in real-time. Post campaign evaluation is no longer a viable option . Now it’s time for real-time evaluation and live control and navigation of communication strategy. Tracking the activities of the competition hasn’t been easier before. The LiveTVdata service is a powerful instrument in the hands of progressive advertisers.
Broadcasters are helpless without data. They must track the competition, the market, the clients, the producers, the performance of campaigns sold, the sales of their teams, the performance of shows. Broadcasters have their research departments who crunch data and deliver to the decision-makers. However, the majority of employees are not aware and informed. LiveTVdata is real-time, convenient and complete. Democratizing TV data produces awareness and improved performance from less ad-research savvy users like managers, producers, sales and marketing specialists.