Advertising Campaign Verification
Independent first party data sources are key to ad campaign verification. We deliver ad occurrence information with sub-second precision. We guarantee data availability above 99.999% on a monthly basis across all channels we monitor in a specific market. We distinguish all video clip versions and all variants of their occurrences – whether they are aired full screen or not, covered by tickers and graphics, aired in full length or prematurely interrupted by a local ad placement. Every detail matters because we know it matters to our customers.
We also understand how important context is – position in the advertising block, what airs before and after, the television content at that moment and the big picture of the media landscape in any timeslot. Our verification services contain all this comprehensive information which makes us the source of ground-truth data.